About us

Team

We are an interdisciplinary team with passion and depth. United by decades of experience, sound training and the conviction that true innovation can only succeed with ethical competence and a human perspective. 

Lukas Madl
Founder & CEO
Mert Cuhadaroglu
AI Ethics & Compliance
Soner Bargu
Value Based Engineering
Theresia Madl
Accounting & Travel
Marco Innocenti
Responsible Resarch & Innovation
Miriam Kuzman
Biotechnology & Ethics
Laurin Langeheine
Website, Social Media
And Soon You
Contact us

Advisory Board

Andreas Windisch
AI
Ina Schöne
Privacy
Isabella Hinterleitner
Machine Learning
Juhani Steinmann
Philosophy

Our Vision

We strive for a future where technology uplifts people, protects the planet and is shaped by values and responsibility. 

Our Mission

We equip organisations to pioneer ethical innovation.  

By delivering trainings, strategic guidance, co‑creation formats, value‑based engineering, and joint research projects. 

Our Values

We believe in innovation with integrity. These five values keep us grounded and guide our path forward:

Authenticity → Staying Human in a Digital World​

In an age shaped by AI, avatars, and automation, we stay grounded in what makes us human. We embrace our full selves — with all our strengths, flaws, and contradictions — and act with sincerity, not artificial polish.

We believe that innovation only has meaning when it uplifts human dignity. True progress empowers individuals to grow, thrive, and be respected—at every stage of the journey.

We listen deeply — with openness, curiosity, and care. By understanding the needs and perspectives of those we serve, we ensure that innovation is not only effective, but also compassionate and inclusive.

We speak up and take action — even when it’s difficult. With conviction and clarity, we stand for truth, fairness, and beauty — because meaningful progress requires moral courage.

In a fast-moving world, we choose reflection over reaction. Through mindful decisions, continuous learning, and shared responsibility, we shape innovation with clarity, care, and long-term vision.

Committed to Trustworthy AI

We dedicate volunteer hours to support initiatives and institutions working toward responsible AI development and governance

is a global organization that develops auditable criteria for autonomous systems and AI

are European standardization organizations that play an important role in the implementation of the AI Act

promotes and supports professionals in ethical AI to ensure responsible AI development

is the official Austrian organization for standardization and innovation

Ready To Tackle Your Innovation, Ethics Or Compliance Challenges?

Let’s explore them together — no strings attached