AI Liability Starts Before Compliance Deadlines
Author: Lukas Madl
Founder & CEO of innovethic
Delaying AI Act timelines doesn’t delay liability risks.
The Digital Omnibus might push deadlines back — but responsibility doesn’t get postponed with them.
The AI Act is about how we build and govern AI.
Product liability is about what happens when something goes wrong.
With the new Product Liability Directive, AI and software are clearly in scope.
So this isn’t just about compliance anymore.
It’s about liability.
If an AI system causes harm, the key questions will be pretty straightforward:
- Did you assess risks? Document properly
- Inform users?
- Monitor and manage the system responsibly?
This is where things come together: good AI governance isn’t just nice to have — it’s your best protection.
So:
AI responsibility isn’t about ticking boxes once deadlines hit.
It’s about building systems that are safe and trustworthy from the start.
Deadlines may move. Responsibility doesn’t.
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