Innovation ethics helps ensure that new technologies benefit society instead of creating avoidable harm. Many risks — from smartphone overuse to generative AI — were only recognized after release, showing why proactive ethical reflection is essential. Anticipating issues early builds trust, protects users, and prevents the ‘ethical nightmares’ that often emerge when companies take a wait‑and‑see approach.
Our lectures give teams practical tools to integrate ethics into everyday innovation. Based on leading frameworks, we teach how to assess risks, design trustworthy AI, manage data responsibly, and translate values into concrete actions. Participants leave with clear methods to foresee impacts and make innovation safer, fairer, and more sustainable.
Learning Innovation Ethics Empowers Better Decisions
Showing how new technologies create unforeseen societal impacts that must be anticipated early
Applying practical methods such as Value Based Engineering to systematically identify, assess, and understand stakeholder values
Embedding stakeholder values into technical design choices so that systems consistently reflect prioritized ethical principles throughout development
Emphasising transparent, secure, and ethics driven data practices that consider provenance, purpose, privacy, and protection
Showing how new technologies create unforeseen societal impacts that must be anticipated early
Applying practical methods such as Value Based Engineering to systematically identify, assess, and understand stakeholder values
Embedding stakeholder values into technical design choices so that systems consistently reflect prioritized ethical principles throughout development
Emphasising transparent, secure, and ethics driven data practices that consider provenance, purpose, privacy, and protection
We bring more than three decades of hands‑on experience in high‑tech innovation, making every lecture grounded, practical, and directly applicable.
With a long-standing background in ethics and AI governance, we translate complex ethical principles into clear, actionable guidance for teams.
innovethic connects innovation strategy with ethical alignment — helping organisations build solutions that are responsible, trustworthy, and future‑proof.
Our lectures combine case studies, interactive elements, and proven methods from Value Based Engineering, ensuring participants learn concepts they can use immediately.
‘innovethic is an Austrian leader in helping organisations to ramp up for the AI age with a view to long term wellbeing and responsibility. Guiding organisations into the future with the help of Value-Based Engineering innovethic helps them to embrace a future worth wanting; respecting organisational members, customers and society at large. Lukas Madl is one of the first truly interdisciplinary experts able to grasp both the details of technology design as well as the scope of ethical, value-based and responsible thinking. I would absolutely recommend innovethic to enable a smooth transition into a future with AI.’
“With his expert knowledge and practical approach, Lukas Madl explains how ethical objectives can be integrated into innovation projects – a valuable insight for our students”
‘Lukas Madl gave a presentation on the topic of “AI in Public Administration” for municipal chief executives. […] We would like to express our sincere thanks for the highly professional and informative presentation. The feedback from all those involved was overwhelmingly positive.’
Learn how values, trust, and transparent design drive long‑term success
