Value Based Engineering (VBE) helps organisations design technology that genuinely respects human and social values. Instead of starting from features or efficiency, VBE begins with values like dignity, fairness, autonomy, and wellbeing — and turns them into clear design requirements. Based on Prof. Sarah Spiekermann’s approach and the ISO and IEEE 7000 standard, it offers a structured process to identify value risks, develop ethically aligned system concepts, and embed responsible innovation from the very first design step.
VBE gives technology teams a structured way to build products that are trusted, accepted, and future‑proof. It reduces ethical, legal, and reputational risks early in development while strengthening long‑term value creation for users and society. VBE turns abstract principles into concrete design guidance — helping organisations align business goals with ethical responsibility and create digital solutions that truly serve people.
VBE helps you turn human values into clear design decisions, reducing risks, building trust, and ensuring your technology truly serves people
Understand which human and societal values matter in the context of your product — such as dignity, fairness, autonomy, or wellbeing
Analyse where these values could be harmed or undermined by your system, data flows, or business model to reduce risks early in development
Turn abstract values into concrete Ethical Value Requirements that guide system architecture, design decisions, and technical documentation
Develop and evaluate design solutions that uphold these values, and ensure alignment with governance, compliance, and organisational responsibilities
We combine certified competence with hands‑on experience with the ISO IEEE 7000 process and years of practical work at the intersection of ethics, AI, innovation, and governance — ensuring clients receive guidance grounded in real implementation, not theory.
We don’t just talk about ethics — we help teams turn values into clear, actionable Ethical Value Requirements that fit directly into engineering workflows, roadmaps, and compliance structures.
We integrate ethical design with EU AI Act requirements, governance standards, and Horizon/FFG funding criteria — helping clients reduce risks while increasing project credibility and funding success.
Our workshops and guidance make VBE collaborative, practical, and motivating, enabling teams to develop better concepts, safer systems, and solutions that earn long‑term trust from users and society.
‘innovethic is an Austrian leader in helping organisations to ramp up for the AI age with a view to long term wellbeing and responsibility. Guiding organisations into the future with the help of Value-Based Engineering innovethic helps them to embrace a future worth wanting; respecting organisational members, customers and society at large. Lukas Madl is one of the first truly interdisciplinary experts able to grasp both the details of technology design as well as the scope of ethical, value-based and responsible thinking. I would absolutely recommend innovethic to enable a smooth transition into a future with AI.’
‘The innovethic workshop was an exceptionally enriching experience for me. Using a value-based approach, well-founded criteria for the ethical assessment of these products were developed. I was particularly impressed by how innovethic brought together a diverse group of experts through its large network. The moderation was focused, clear, and at the same time open to different perspectives, which allowed valuable insights to be gained. A thoroughly inspiring format for anyone who wants to look at complex future topics from different angles.’
‘Participating in innovethic’s workshop on ethical innovation was invaluable for me! Lukas’ skillful linking of ethics with the highly complex innovation was both impressive and incredibly helpful for my own work in the field of value-based engineering. Thanks to him and his team, I was able to quickly contribute my most important points to the discussion and follow the many insightful comments from the participants with ease and energy. Lukas has an extraordinary talent for facilitating constructive and confident dialogue among participants…Thank you very much, Lukas!’
‘I recently had the pleasure of participating in an innovethic ethics workshop. The content and topics were presented in a tangible and pragmatic way. I was able to understand a lot in a short time and translate it into practical trains of thought.’
We’ll show your team how to turn values into actionable requirements
