Ethical Innovation Consulting

Expert guidance for building trustworthy, value aligned and compliant technologies

What we offer

We support researchers and businesses in creating ethical, human‑centered, and legally compliant technologies that deliver real societal value.

Through inspiring lectures, practical workshops, and strategic guidance, we enable you to innovate with confidence and integrity.

Keynotes & Trainings

We provide cross‑disciplinary lectures and trainings that bring together AI, ethics, law, and entrepreneurship — empowering responsible innovation.

Workshops & Co-Creation

We run interactive sessions to co‑develop innovations, prototypes, and ethical frameworks — grounded in user needs, impact, and values.

Advise & Support

We empower leaders to drive responsible innovation by uniting strategy, ethics, and compliance into technology that people trust.

Research & Insight

We support research and innovation with ethics guidance, rigorous analyses, and ethical impact assessments that drive responsible outcomes.

Placing People At The Center Of Innovation

Designing technology that serves humans — not the other way around

Our Team

Meet our team: passionate experts driving ethical innovation

Why We Do What We Do

A Note from the Founder

Innovation only makes sense when guided by human values. Creativity, entrepreneurship, and responsibility belong together. I believe those who build and bring technology into the world carry responsibility for its direction and impact. With over 30 years of experience in innovation and business, it has always been about people for me: choosing the right path, using creative power with care, and shaping innovation that serves society. This is a promise we stand by at innovethic.

The signature of Lukas Madl.

Transforming Values Into Business

Make responsibility your strategy, not just your message

Our Clients And Partners

Together with our partners and clients, we create technology that serves people and society

Why Choose Us

Decades of Tech Ethics Expertise

With over 35 years of experience, we have critically examined technology long before AI became mainstream — bringing depth, foresight, and credibility to today’s challenges.

By combining ethics, technology, innovation, and business, we deliver integrated solutions — not isolated compliance checklists.

We understand market‑driven innovation across industries and translate ethical principles into practical, actionable solutions.

Respect, empathy, and responsibility guide everything we do. Human values are the foundation of trustworthy and sustainable innovation.

Design For Trust From Day One

Align your technology with values, governance, and societal expectations