Our Team
We are an interdisciplinary team with attitude and depth –
united by decades of experience, sound training and the conviction that true innovation can only succeed with ethical competence and a human perspective.
Lukas Madl
MSc, FHCA
Founder, CEO
Innovation & Ethics
“I want to use my talents, my mind and my heart to serve others by putting human dignity at the heart of innovation.”
Mert Cuhadaroglu
MSc, FHCA
AI-Ethics & Compliance
“In AI-Ethics, I have found my way to combine curiosity and meaningfulness. At innovethic, I can do what is really close to my heart: Using passion and discipline to ensure that people are at the heart of innovation.”
Soner Bargu
MSc
Value Based Engineering
“At innovethic, I can help shape how technological innovations impact people and contribute to ensuring that they truly benefit them. For me, ethics is not an afterthought, it is the starting point.”
Christian Chang
Research Technology Ethics & Administration
“innovethic enables me to make a meaningful contribution to society by analysing technologies and minimising risks together.”
Here we provide insights into what drives us: As a pioneer in tech ethics, our everyday life is characterised by a spirit of discovery, learning and the pursuit of real added value. Great to have you here!
Our Vision
We long for a world
in which technology serves mankind
and preserves the beauty and diversity of nature and
in which entrepreneurial courage goes hand in hand with social responsibility.
A world in which progress unites rather than divides.
Our Mission
We support companies, research organisations and public institutions
with training courses, workshops and our expertise,
develop and utilise innovations in a sensible, ethical and legally compliant manner.
This is how we help,
create trustworthy products and services with real added value.
Our Values
Values are our compass. They provide orientation – day after day.
The following five values are particularly important for our work:
Authenticity
In a world in which AI, agents and avatars increasingly characterise our everyday lives, we remain rooted in our humanity. We stand by our whole being – with all its strengths, weaknesses and contradictions – and act out of genuine commitment rather than artificial perfection.
Dignity
Innovation and business are not ends in themselves. They only develop their true value when human dignity is at the centre – in other words, when people are encouraged to grow and thrive.
Empathy
We listen – honestly, attentively and with an open heart. Our aim is to understand and support the perspectives, needs and goals of our customers, partners and technology users. In doing so, we remain true to our values – so that innovation and integrity go hand in hand.
Courage
We stand up – for truth, goodness and beauty. Even if the path is challenging, we remain determined to stand up for what we believe in. Because real progress needs attitude.
Prudence
In a world of constant change, we choose the power of reflection. Through mindfulness, continuous learning and shared growth, we are shaping a future characterised by clarity, purpose and care.
Ethical AI needs commitment
We spend many hours volunteering with the following organisations
to promote trustworthy AI:
ForHumanity
ForHumanity is a global organisation that develops auditable criteria for autonomous systems and AI.
Cen & CENELEC
Cen & CENELEC are European standardisation organisations that play an important role in the implementation of the AI act.
Association of AI Ethicists
Association of AI Ethicists promotes and supports ethical AI professionals to ensure responsible AI development.
